Promotional t-shirts have been an effective advertising method for decades! They are handed out at events, company social gatherings and as gifts to both clients and employees. This is one of the forms of offline advertising that has truly stood the test of time.
But not all promotional t-shirts are effective. Some are simply worn once and then shoved into the back of a pyjama drawer and only see the light of the day when painting or yard work needs to be done around the house.
To get the most out of your promotional t-shirt investment, you need to ensure that you get your message across. In this article, we provide you with a few tips on how to do so.
Ensure Your Branding Is Visible
At the end of the day, what really matters is your branding. Even if it is not the main focus of the t-shirt design, your logo and company name should still be easily visible. Even if people viewing the t-shirt do not instantly go and research your brand, your company name will stick in their minds and they may think of you next time they need your product or service.
Go Beyond Your Logo
A basic t-shirt with a basic logo is boring. You want a fun and exciting brand design that perhaps commemorates the event at which they were handed out or is humorous in some way. Your promotional t-shirt design needs to be eye-catching and stand out from the crowd so that your brand’s message is seen and heard.
The colour palette you use is also very important. If you want your design to stand out, you should choose a contrasting colour for the t-shirt colour.
Think About Longevity
You want your promotional t-shirts to get as much wear time as possible, so you should think about using quality materials and quality printing methods so that your t-shirts stand the test of time. Also, think about who you will be giving these t-shirts to and what type of design would be appealing enough for them to wear the t-shirt again.
Are you looking to have promotional t-shirts customised in Australia? Here at Star Promotional Products, we have a wide range of promotional t-shirts that come in a wide range of different styles, fabrics and colours. Feel free to browse our range today or contact us if you have any questions.